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This is actually quite funny, look where so-called Optimisation () has taken us.

We search exact name of hotel and even add 'site:au' to narrow the search.

> Gets bunch of dodgy like pages and annoying .

Types exact name of hotel (without spaces) with '.com.au'. That is, we just guess the address.

> Gets the damn page!

@dsfgs yeah this is so annoying. I want to buy direct and not let the aggregators take a large cut from the hotels.

@dean
Hi Dean,

Sorry for the later response.

It indeed goes beyond mere SEO.

Our has been known to rally against these in the past also. Just , sucking the value out of local businesses.

The apps, same.

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